Should I invest in a short-term rental in 2025? It’s a question many people ask themselves. Data shows that short-term rentals are not only maintaining their popularity but are continuing to grow. Platforms like Airbnb and Booking are reporting record-high bookings, and Bulgaria remains a sought-after destination. If you are considering buying a property or looking to maximize the profitability of an existing one, the opportunities in 2025 are more promising than ever.
Tourism in Bulgaria is on the rise
Bulgaria has seen a record-breaking year in tourism. By September 2024, the country welcomed over 10.7 million foreign tourists, marking a 3.9% increase compared to 2023. This growth surpasses even the strongest pre-pandemic year, 2019. With such high demand, houses for rent and short-term stays have become increasingly profitable for property owners.
Source BNR: Record Growth in Tourism in 2024
Short-term rentals are more popular than ever
Online booking platforms like Airbnb and Booking.com are fueling the short-term rental boom. In Bulgaria alone, 898,960 overnight stays were booked through such platforms in Q2 of 2024, a 17.7% increase compared to 2023. This surge in online bookings highlights the growing preference for apartments for rent rather than traditional hotels.
Source BTA: Increase in Online Rental Bookings
Global market trends show continued growth
The demand for short-term rentals is not just a local trend. In Q3 of 2024, Airbnb reported 122.8 million nights booked, generating $3.73 billion in revenue—a 10% year-over-year increase. These figures confirm that short-term rentals remain a profitable and stable investment worldwide.
Source MarketWatch: Global Airbnb Growth Trends
Why you should consider professional property management when renting your property
If you own a rental house or an apartment for rent, maximizing your profits requires efficient property management. Managing listings, pricing strategies, and guest communication can be time-consuming, but professional property managers can help optimize occupancy rates and ensure seamless operations. Learn more about how Rentify.bg can help you get the most out of your investment.
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Final thoughts
With tourism on the rise and online bookings at an all-time high, houses for rent and apartments for rent have never been more lucrative. Whether you already own a property or are considering investing, the short-term rental market presents a prime opportunity for growth. Don’t miss out on the chance to make the most of this trend!
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