Setting the right price for your rental requires a well-thought-out Airbnb pricing strategy. Price too high, and you risk having an empty calendar; price too low, and you might not be maximizing your earnings. At Rentify.bg, we have extensive experience in property management and understand the key factors that influence pricing. In this article, we’ll guide you on how to strike the perfect balance and set a competitive yet profitable price for your rental.
Key factors that determine your property’s Airbnb pricing strategy
1. Location – does it really matter?
Location is one of the most crucial factors in pricing. Properties in central areas or tourist hotspots tend to have higher nightly rates due to increased demand. If your property is close to landmarks, restaurants, business hubs, or transport links, you can justify a higher price.
📍 Tip: Check similar listings in your area using specialized pricing tools or reach out to us for a detailed market analysis.
2. Number of bedrooms & capacity – more guests, higher value
It’s simple: larger properties with more bedrooms can charge higher rates. Offering extra beds, a sofa bed, or a baby crib can also increase your listing’s value. Families and groups are often willing to pay more for the convenience of staying together in one space.
3. Furnishings & amenities – do they make a difference?
Absolutely! A modern interior, quality furnishings, and additional amenities can significantly boost your nightly rate.
🏡 Value-adding features:
- Well-equipped kitchen
- Balcony or terrace with a great view
- Parking space or garage
- Jacuzzi, pool, or on-site fitness area
The more amenities you provide, the higher price you can command.
4. Local competition – how to position yourself correctly?
Before setting your price, analyze the competition. Look at listings with similar capacity, amenities, and location to see how they are performing.
🔍 How to do it?
- Check Airbnb and Booking prices in your area
- Monitor how prices fluctuate based on occupancy rates
- Experiment with different pricing strategies and track the results
5. Seasonality – when to raise prices?
Demand for short-term rentals varies throughout the year. Prices usually peak during summer, holidays, and major events while dipping during the off-season. Keep an eye on upcoming concerts, corporate expos, or large-scale events in your city.
📆 How to Take Advantage?
- Set a base price and adjust it based on demand
- Use dynamic pricing tools that automatically adjust rates based on market conditions
- Offer discounts during low seasons (e.g., 10% off for stays over five nights)
How can Rentify.bg help you improve your Airbnb pricing strategy
Setting the right price for your Airbnb or Booking property requires strategy, analysis, and flexibility. Location, amenities, competition, and seasonality all play a key role in your success. At Rentify.bg, we use professional market analysis tools to help you optimize your earnings and maximize occupancy.
🚀 Want to make more from your rental property? Get in touch, and let’s discuss how we can assist you with pricing strategies and rental-management services!
📢 Stay tuned for Part Two! In the next article, we’ll reveal how and when to increase your prices to maximize your revenue without losing bookings. We’ll share strategies such as raising rates after 10+ reviews, gradually increasing value with each new positive feedback, and adjusting pricing based on inflation, market trends, and seasonal demand fluctuations. We’ll also provide practical examples from successful hosts who have optimized their pricing strategies. Follow our blog so you don’t miss out on these valuable, expert-backed tips.
🔗 Check out more useful tips on our blog:
- Learn more about maximizing rental income.
- 87% Occupancy on Airbnb: How a Sofia Apartment Became a Hit in 3 Months
