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March is the first month of the year where we start to see a noticeable increase in bookings and rising interest in rental properties. What does this mean? It’s the first sign that the Booking & Airbnb peak season has officially arrived.
According to data from PriceLabs, the average occupancy rate in Sofia increased by 11.3% in March compared to February. The same growth is observed in the total number of bookings for the month. As bookings rise, the average stay price also increases, resulting in a 15% higher revenue for hosts in the city. Forecasts indicate that this growth will continue in the coming months, reaching its peak in August and October.*
As spring sets in, Sofia transforms – the parks come alive, and March and April bring a new wave of visitors. The city doesn’t just accommodate business travelers, it starts to attract more people looking for cultural experiences, outdoor festivals, culinary tours, and sightseeing adventures. The event schedule for the rest of the year is packed and will surely attract new visitors to the capital with concerts by global stars such as Enrique Iglesias, Robbie Williams, Rod Stewart, Guns N’ Roses, The Hu, as well as well-known and beloved festivals like A to Jazz and Sofia Live Festival.
For property owners, all this means one thing – higher revenue. But how can you prepare and make the most of the coming Airbnb peak season? We will share with you what we’ve learned over the past 7 years managing rental properties.
Why spring and summer are peak season for bookings
Sofia is a city with a rich history, diverse cultural events, and impressive tourist attractions. During the spring months, when the weather gets warmer and more pleasant, tourists prefer to spend time outdoors – exploring landmarks, visiting museums, or enjoying strolls through the parks. The nightlife also comes alive, with numerous outdoor venues and bars attracting people of all ages. Unlike the cold winter months, when mainly business travelers visit Sofia, spring brings in a diverse crowd – families, young couples, and solo travelers.
How to prepare your property for the Airbnb peak season
1. Spring cleaning and refreshing
Spring is the perfect time for a deep clean of your property. Clean the windows, check the air conditioning units, and ensure everything is functioning perfectly. A well-maintained and fresh property will leave a strong impression on guests and increase the likelihood of positive reviews. This is crucial because, with increasing bookings, you’ll have less time and opportunity to make necessary repairs or replace worn-out furniture or equipment.
2. Promotions and offers
To successfully compete with other properties on the market, activate special spring promotions or discounts. This will help you attract more bookings and increase occupancy during the high season. You can offer early booking discounts or deals for longer stays. Airbnb offers options for weekly and monthly discounts, while on Booking, you can take advantage of the “Early Booker Deal” option.
At Rentify.bg, we rely on the latest software tools and in-depth market analysis, providing us with up-to-date information on demand, supply, pricing trends, and competition. The software we use collects and analyzes data on all available properties on the market, accounting for occupancy, price movements, and various factors that affect them. This allows us to adjust prices in real time and optimize your profits by adapting to seasonality, holidays, and changes in demand.
3. Personalized Guest Experience
Over the years, we’ve learned how crucial it is to provide guests with a comprehensive experience. That’s why we offer useful local tips and guides to the most popular and loved spots in Sofia. Information on restaurants, bars, attractions, and upcoming events can make your guests’ stay even more memorable. These small details create positive impressions and can lead to more glowing reviews and repeat bookings.
Ready for the Airbnb peak season?
If you want to optimize your profits and achieve high occupancy during the Airbnb peak season, get in touch with us. Rentify.bg offers professional property management services, including dynamic pricing, marketing strategies, and guest care. We’re here to help you make the most of the opportunities that the spring season brings.
Want to earn more from your property? Reach out to us to help manage your rental property effectively.
🔗 Check out more useful tips on our blog
- No bookings within 48 hours? Drop the price. (Pricing strategies part 2).
- How to set the right price for your property on Aribnb and Booking (Part 1)
- Why invest in a short-term rental in 2025?
